Bluefin Tuna Fetches Historic Price of $3.2 million at Tokyo Auction

A large bluefin tuna on display at a fish market auction
The 'Tuna King' is a well-known participant at the traditional bidding war.

A massive Pacific bluefin tuna created waves at the Tokyo's Toyosu fish market this Monday, securing a unprecedented bid of 510.3 million yen (3.2 million US dollars; ÂŁ2.4m) during the market's inaugural auction of the calendar year.

The successful offer for the 243-kilogram fish came from the operator of a popular sushi restaurant group, which runs locations throughout Japan and overseas.

"The year's tuna heralds good luck," remarked the business owner, a regular figure at the annual first sale.

Referred to as the Tuna King, this entrepreneur is noted for submitting high bids for bluefin tuna at these symbolic January auctions.

Auction Shock and Historic Precedent

After the auction, the winner admitted to the press that he was "astonished at the winning bid," adding, "I believed we would be able to acquire it a little at a lower price, but the price skyrocketed rapidly."

This new purchase surpasses his own historic purchases:

  • He bid 56.5 million yen away in 2012.
  • He bid 155 million yen in 2013.
  • In 2019, he purchased a tuna for 333.6 million yen (2.1 million dollars).

Even after previously remarking that he thought he "overdid it," he has now managed to break his own record yet again.

A Tradition of High Prices

The inaugural auction at the Toyosu fish market is typically characterized by sky-high prices. Last year, the initial tuna was bought for 207 million yen by a separate sushi chain operator, which announced the fish would be served at its locations across Japan.

The intense activity at the fish market during these early morning auctions has evolved into a popular spectacle in Tokyo. Monday's auction, which commenced around 05:00 local time, was no exception.

Immediate Consumption

The record-priced tuna was quickly sliced up for customers at the bidder's sushi establishments shortly after the auction concluded.

"I feel like I've commenced the year in a good way after consuming something so fortune-bringing as the year starts," shared one satisfied diner.

Ashley Mcgee
Ashley Mcgee

Lena is a mindfulness coach and writer passionate about helping others find clarity and purpose through practical advice and reflective practices.