A massive Pacific bluefin tuna created waves at the Tokyo's Toyosu fish market this Monday, securing a unprecedented bid of 510.3 million yen (3.2 million US dollars; ÂŁ2.4m) during the market's inaugural auction of the calendar year.
The successful offer for the 243-kilogram fish came from the operator of a popular sushi restaurant group, which runs locations throughout Japan and overseas.
"The year's tuna heralds good luck," remarked the business owner, a regular figure at the annual first sale.
Referred to as the Tuna King, this entrepreneur is noted for submitting high bids for bluefin tuna at these symbolic January auctions.
After the auction, the winner admitted to the press that he was "astonished at the winning bid," adding, "I believed we would be able to acquire it a little at a lower price, but the price skyrocketed rapidly."
This new purchase surpasses his own historic purchases:
Even after previously remarking that he thought he "overdid it," he has now managed to break his own record yet again.
The inaugural auction at the Toyosu fish market is typically characterized by sky-high prices. Last year, the initial tuna was bought for 207 million yen by a separate sushi chain operator, which announced the fish would be served at its locations across Japan.
The intense activity at the fish market during these early morning auctions has evolved into a popular spectacle in Tokyo. Monday's auction, which commenced around 05:00 local time, was no exception.
The record-priced tuna was quickly sliced up for customers at the bidder's sushi establishments shortly after the auction concluded.
"I feel like I've commenced the year in a good way after consuming something so fortune-bringing as the year starts," shared one satisfied diner.
Lena is a mindfulness coach and writer passionate about helping others find clarity and purpose through practical advice and reflective practices.